Our Mission is to Harness Our Creativity into a Viable Solution


Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises.

She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years, including Sun Microsystems, Cisco Systems, NetApp, PayPal, SAP, Plantronics, Autodesk, Applied Materials, and others. Named one of Silicon Valley’s Top 100 Women of Influence and a member of Alan Weiss’s Million Dollar Consulting® Hall of Fame, Linda J. Popky has extensive experience in marketing – in industry, agencies, and consulting. She is the co-Executive Director of the Society of the Advancement of Consulting (SAC), and former president of Women in Consulting.

Linda has served as the Program Advisor for the Integrated Marketing Program at San Francisco State University’s College of Extended Learning and she helped create the school’s Social Media Marketing program. She is a member of the Advisory Board at the University of California Santa Cruz Extension in Silicon Valley, and she has taught courses in brand equity and internal branding for West Virginia University’s online Master’s in Integrated Marketing Communications program.

Linda is the author of the book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters. A classically trained pianist, Linda released Night Songs, a CD of classical piano music, in 2013.


Alan Willett is the founder and president of Oxseeker.  Alan been called to bring his expertise to many parts of the globe, including Ireland, England, Portugal, India, Turkey, South Africa and of course many parts of the United States of America.

He has worked with high technology organizations around the world, ranging from small startups to such giants as Comcast, ASM, Orbital ATK, NASA, Microsoft, and Oracle.

Alan is the expert at transforming organizational friction points into innovation. This has been seen in his work providing executive coaching that transforms good managers into great leaders, as well as his ability to take troubled projects and transform the teams and their results into powerful role model examples for the rest of the organization.

Before his work as a consultant, Alan spent 20 years building and delivering superior integrated software-hardware products to the marketplace. He has a Bachelor’s Degree in Computer Science and a Master’s Degree in the Management of Technology and Organizational Change.

Alan is the author of the book Leading the Unleadable: How to Manage Mavericks, Cynics, Divas, and Other Difficult People, which won the distinction of being named a Soundview Business Book of the Year in 2017.   According to Noopur Davis, Sr. Vice President of Technology and Product at Comcast, “Your difficult people are often extremely valuable when turned in the right direction. Read this!  Better yet, understand the concepts in this book and use them!”

Let Us Help You Turn Friction into Innovation!

Through Coaching, Consulting & Workshops

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