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Blisters are Useful

On one of my runs, my foot developed a blister. In my younger [...]

Alan Willett2018-06-29T15:59:07+00:00June 29, 2018|
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A Loss is a Terrible Thing to Waste

No one wants to lose. We all want to be winners—in sports, in [...]

Linda Popky2018-06-16T11:58:33+00:00June 16, 2018|
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CONNECT WITH LINDA

Phone: (650) 281-4854

Email: linda@embracefriction.com

CONNECT WITH ALAN

Phone: (607) 592-7279

Email: alan@embracefriction.com

THE LATEST

  • Lessons from a Firestorm
    We talk about using friction to light a fire and create heat, which can be transformed into innovation. The question we’re often asked is what do you [READ MORE]
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