How Effective is Your Friction Point?


How Effective is Your Friction Point?


Are You Generating The Right Level of Friction?

We often think friction needs to be eliminated—particularly in organizations or the marketplace. But friction generates heat, which, when managed well, leads to innovation. Too much friction left unmanaged becomes destructive, while not enough friction leads to stagnation. After all, you’ve got to crack a few eggs to make an omelet.

The friction point is the place where talent and strategy come together with the right amount of discussion to generate innovation. Finding and leveraging your friction point can help your organizations increase productivity, innovation, and profit.

Want to help your organization burn brighter? Learn more.

Free download of our ebook, Set It On Fire: Why Embracing Friction Accelerates Innovation.
Leading the Unleadable: Transforming Friction to Innovation
with Alan Willett
“Five Ways to Make Organizational Friction Work for You”
by Linda Popky
Just a Moment for Marketing: Polarization: The Result of Unresolved Friction 

“Our morale was suffering and overtime and heroics were the norm. With Alan’s consulting, we transformed into a highly productive, enjoyable organization where top talent lined up to join our team.”   

David VanEpp, Marketing Technology Director, Acxiom

“Linda strikes the perfect chord when gathering customer insights. She uncovers the details and brings them together into a coherent description that makes it clear what must be done, with which customers and the value of doing so.”

Constance Dierickx, PhD, President, CD Consulting Group LLC

“I have been particularly impressed with Alan’s ability to recognize the essence of complex issues, to define practical solutions, and to convince management and team members to implement these solutions.”  

Watts Humphrey, Honored with the National Medal of Technology by President George W. Bush

 “Linda is a marketing whiz who can set you on the right track before you even realize that you’ve acquired the finest ROI on your marketing investment imaginable. Go for it, she’s terrific.”


Alan Weiss, The Million Dollar Consultant®, Summit Consulting Group

Let Us Help You Turn Friction into Innovation!

Through Coaching, Consulting & Workshops

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